Because the Internet

Childish Gambino revealed an interesting strategy when revealing his much anticipated sophomore album, he released two singles at a time, twice, before the album dropped. He organized his album into a few mini-EP’s using roman numerals, a possible reflection on the way he used the internet to jumpstart his rap career and a definite shout-out to the Worldstar internet society that he challenges and embraces at different points during his album (most notable on II. Worldstar). This album is as fantastic as it is diverse, a must pick up in my opinion. I found picking a favorite among the singles impossible, so I went with the most popular at the moment, enjoy:

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