Musk Up!

Musk Up

The Art of Men’s Fragrance

Evening Gents,

We all know that scent is the strongest sense tied to memory, and that smell is the most sensitive of all the human senses. But did you know that your sense of smell is linked to emotional recollection (including pleasure & good memories), and that unfortunately for us women have a much stronger sense of smell than men? So ask yourself:

1.      Am I leaving this lady with a long-lasting pleasant memory that sparks good emotions and a cute smile when I walk up, or a reoccurring nasal nightmare that makes her associate me with trashcans?

More importantly;

2.     Am I making the absolute most of this valuable connection into the mind that controls those beautiful curves?

Well if you haven’t received a compliment on your man scent from the fairer sex in the past few weeks, most likely there is room for improvement.

Volume & Location

As The Gentlemen have already explained, one important rule to remember in men’s fragrance is not to marinate in your cologne. Everyone knows that guy that drenches himself in a good half bottle of “A&F-Fierce” before going out, and you better believe he is remembered (not fondly) by anyone who comes anywhere near him. So what is the appropriate amount of man scent? Depending on the strength of the cologne; generally apply 1-2 light sprays from an arm’s length away (not to concentrate in one spot).

There are a couple of different points on the body to choose from when wearing cologne. Generally the junction between the chest and neck is best area (good blood circulation and consistent body temperature). You can also apply it to your wrists, abdomen, or even behind your ears.

 

 Timing Is Everything

Maybe you heard that Matthew McConaughey doesn’t shower often or wear antiperspirant, and maybe you are thinking of following in his dirty footsteps. Well you are not Matthew McConaughey. It should go without saying, but just to be safe: A GENTLEMAN SHOWERS EVERYDAY. And after a nice hot shower, when your pores are open, is the best time to apply your cologne. It will last longer and mingle with your own natural scents to create something original and unique.

While on the subject of bodily scents, your sweat contains toxins and traces of your diet/habits. Smoking cigs, crushing beers, & eating unhealthy foods can affect the way you smell naturally, and consequently change the way your cologne smells. Just something to keep in mind in the drive-thru.

So check out some of the great summer colognes The Gentlemen have recommended, and remember to change your scent with the seasons. Always keep in mind that the way you smell can be a handy tool in creating a positive memory that yields future dividends, or a quick way to scare off anyone you were hoping to keep around.

Cheers,

D.Y. Gennings